💬 Marshall Mcluhan on his pioneering work in media ecology:
“It is now perfectly plain to me that all media are environments, all media have the effects that geographers and biologists have in the past associated with environments. The medium is the message because the environment transforms our perceptions governing the areas of attention and neglect alike… All of my recommendations, therefore, can be reduced to this one: study the modes of the media, in order to hoick all assumptions out of the subliminal, non-verbal realms for scrutiny and for prediction and control of human purpose."