💬 Okay, okay—one more banger from Mcluhan (from the same essay):
The need of our time is for the means of measuring sensory thresholds and of discovering exactly what changes occur in these thresholds as a result of the advent of any particular technology. With such knowledge in hand it would be possible to program a reasonable and orderly future for any human community. Such knowledge would be the equivalent of a thermostatic control for room temperatures. It would seem only reasonable to extend such controls to ail the sensory thresholds of our being. We have no reason to be grateful to those who juggle the thresholds in the name of haphazard innovation.